Project overview: A modern shopping platform designed to make product discovery and checkout easier for online shoppers.

• Problem: Complicated navigation and lengthy checkout processes can cause shoppers to abandon their carts.

• Solution: Create an intuitive shopping experience with improved product filtering, clear product details, and a simplified checkout flow.

• My role: Product Designer, UX Strategy, UI Design.

• Key screens: Homepage, product listing, product details, shopping cart, checkout.

• Design focus: Conversion, product discovery, and responsive design.